Market Manager Certification Program

 

Farmers market management requires a wide range of knowledge & skills to create a profitable market for farmers, a vibrant and diverse shopping experience for consumers, and a market that engages community partners. Market Managers have requested comprehensive training and we have heard your voices. The Virginia Farmers Market Association (VAFMA) is excited to announce a new curriculum offered through a 14-week interactive, engaging, student-centered learning experience addressing real-world market issues. This certification program will train market managers in best practices on the following topics:

  • The Role of Market Manager
  • Market Rules, Policies, and Governance
  • Market Operations: Accounting, Sales & Expenses, SNAP
  • Conflict Management
  • Special Events: Planning
  • Marketing and Social Media
  • Grant Writing and Fundraising
  • Market Data & Reporting
  • Food Safety at the Market

Outcomes of Certification:

Program participants who complete the full curriculum requirements will receive a signed certificate and will have earned the title of Certified Market Manager. This certification is recognized by VAFMA, VCE and VDACS as a comprehensive program, preparing and enhancing your role as a professional market manager. As a professionally trained Certified Market Manager, graduates of the program will:

  • Be fully knowledgeable in today’s best practices for managing farmers markets
  • Learn strategic tactics to expand and optimize their farmers market potential
  • Be equipped to build successful relationships with farmers, shoppers, and politicians
  • Use their certification to leverage support and funding for their market

Requirements for Certification:

  1. Complete 9 modules in 14 weeks & engage in bi-weekly discussions throughout the program.
  2. Complete all homework assignments and post within two weeks for each session (not all sessions will require homework).
  3. Complete all quizzes for each section scoring a minimum of 80%.

Dates of Classes: Online sessions Fridays 10:00AM-12:00 January 19, 2018- April 20, 2018.

Location: The first and last session will be held in person from 10:00 AM – 3:00 PM in Richmond, VA (location TBA).

All other sessions are completed through online webinars held on Friday mornings from 10:00 AM-12:00 PM. Participants must have regular access to the internet and a computer with video/sound capabilities.

Timeframe: 14 weeks; the First 2 weeks of each module will start with either a face-to-face seminar/workshop OR an online webinar. The third week of a workshop you will have homework due and the opportunity to participate in a discussion group with a trained professional in that area of study.

Sessions will be recorded for participants to review at a later time if needed.

Cost:  $500

Registration: Registration is now open! REGISTER HERE

Checks can also be accepted by contacting Lisa Dearden at treasurer@vafma.org.

Special Thanks to our Sponsors & Partners!