VAFMA has partnered with the Farmers Market Coalition (FMC) to empower farmers market managers to collect, analyze and share data on the impacts of their markets. When market managers take control of their own data they are better able to run their markets without having to rely on other organizations to collect that data for them. They can use that data to promote their markets by making consumers, politicians, partners and other key influencers aware of the positive impact their markets have on their communities.
This program will run for 3 years, 2017, 2018 and 2019. In the first year, 7 markets in the Richmond area are participating:
Birdhouse Farmers Market
Carytown Farmers Market
Chesterfield County Farmers Market
Goochland Fairgrounds Farmers Market
Lakeside Farmers Market
South of the James Market
In the second and third years we will open the program up to other networks of markets around the state.
We’ll be using standard metrics that are relevant to markets across the board to make sure we’re all speaking the same language. So a city market in Northern Virginia can compare its data to a rural market in Southwest Virginia and they can understand where each other is coming from because they are using a standardized metric and a similar methodology for collection.
A very useful feature of Farmers Market Metrics is the online data tool that can automatically generate attractive promotional products. Below is an example from Williamsburg Farmers Market. The graphics can be shared as a one page summary or as individual metrics. Market managers could use this as an annual report to a funding partner, a graphic to share via social media, or a poster to put up at the market.
For more information on VAFMA’s involvement in the program contact our Metrics Coordinator:
Mary Delicate (804) 399-7278
For more information on Farmers Market Metrics, visit the Farmers Market Coalition